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SR. WEB ANALYST - ECOMMERCE
(Ref: 6527BR)
Quiksilver
Location: Huntington Beach, CA
Experience: 4 years
Rate: N/A (Full-Time)
Job Description
Summary:
Quiksilver is looking for a Sr. Web Analyst to be part of the team in Huntington Beach, CA. Responsibilities include, but are not limited to:
• Contribute actionable customer insights that will help the company develop and execute on our multi-brand ecommerce strategy.
• Perform detailed customer segment analyses across all online marketing/sales campaigns and make recommendations for continual site improvement/optimization including customer acquisition programs.
• Draw on a wide range of web analytic methodologies to inform insights and recommendations. These include: customer experience/satisfaction data, clickstream analysis and sales/conversion data.
• Lead the creation of a Web Analytics Dashboard where multiple stakeholders have access to KPI’s and trends across a range of online marketing/sales programs.
• Identify core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience (from hypothesis creation, to influencing creative, to measuring/reporting results).
• Work with merchants and marketing staff to influence/optimize online merchandising and direct marketing programs.
• Work with the website technology team to identify gaps in the data capture strategy and collaboratively implement enhancements as new features/integrations are developed.
• Typical deliverables will include weekly/monthly reports, data consolidation and validation, web dashboard maintenance, and documenting/presenting recommendations for improving processes and overall site performance.
Job Requirements:
• Bachelors degree; 4+ years web analyst experience (preferably in B2C ecommerce environment).
• Strategic thinker, strong analytical and problem solving skills. Able to collaborate with multiple business units and apply business acumen to data trends/recommendations.
• Excellent knowledge of Omniture and web analytics best practices.
• Must have a working knowledge of web technology and web marketing tactics as they apply to ecommerce (including SEM, email, display, and user experience).
Please apply online at www.quiksilver.com and reference Job ID #6527BR
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