ASICS, an acronym
derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind
in a sound body. Staying true to the philosophy by which it was
founded, every ASICS innovation, every concept, every idea is intended
to create the best product. Our mission is to become the number one
brand for the sports enthusiast. To accomplish this, we pledge to
continue to make the best product; striving to build upon our
technological advances and pushing the limits on what we can learn from
the body and its needs in athletic gear. We pledge to bring harmony to
the body and soul.
In 1949, Mr. Kihachiro
Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by
manufacturing basketball shoes out of his living room in Kobe, Japan. He
chose the name ASICS for his company in 1977, based on a famous Latin
phrase "Anima Sana In Corpore Sano", which when translated expresses the
ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of
this phrase, ASICS was founded on the belief that the best way to create
a healthy and happy lifestyle is to promote total health and fitness.
products were introduced to the United States in 1977 and brought with
them an incredible story of athletic performance and technical
advancements, a philosophy which still holds true today.
May 1990, ASICS opened the Research Institute of Sports Science in
Kobe. Since then many remarkable technological innovations in sports
shoes and apparel have stemmed from this unique site where scientists,
athletes and coaches work together.
institute in Kobe, some 200 miles west of Tokyo, covers more than
45,000 square feet of research facilities. An all-weather running track
of 350m, a hall for basketball and volleyball and several test rooms are
part of the complex. Studying and analyzing the movements of the human
body and testing all kinds of materials, are the main activities of the
200 people who work at the institute. Obviously all this work is being
done with only one goal: to enable professional and recreational
athletes all over the world to perform better, to reach a higher level
and to enjoy themselves.
and analyzing physical movements is the basis of every single ASICS®
product. The researchers in Kobe have high-speed cameras, hi-tech
measuring equipment and sophisticated computer software at their
disposal. Several test rooms have been set up to be able to translate
the findings of the fundamental research into new materials and
products. Shock absorption systems, anti-overpronation features,
outsoles with Wet Grip® Rubber, water-resistant clothing are some of the
ASICS' innovations which are put to heavy trials here.
Three-dimensional measuring systems are used in Kobe to develop shoes
with a perfect fit.
On a regular
basis ASICS Athletes pay a visit to Kobe. The first goal of such a visit
is of course to make sure that he or she can have shoes and apparel
that are tailor-made to the exact standards his or her body requires.
But there is a second purpose as well. By working with these athletes
and their coaches, who represent the absolute best in several
disciplines, ASICS can increase its knowledge and experience in order to
make an even better product in the future. For the benefit of all