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Fuse Marketing - Interview with Issa Sawabini

The Meeting 11 presented by GoPro took place this past week at Aspen Snowmass. Issa Sawabini, Partner at Fuse, a youth marketing agency in Burlington, VT was invited to discuss his experience with renowned brands and content marketing.

Nitro Circus with Travis Pastrana, Jolene Van Vugt, and Jed Mildon
The Nitro Circus dynasty may have began with Travis Pastrana, but it quickly morphed into a high energy live show featuring over 30 athletes. The North American tour kicks off in Washington DC on Thursday and you can expect to see these fearless athletes defy gravity on dirtbikes, skateboards, BMX bikes, and more.
Yonder - Interview with David Tyler

If you love going on adventures, Yonder will probably be your new favorite mobile application. With over 27,000 ways to uncover outdoor adventures, Yonder gives you access both to places on your bucket list and to destinations you may not have even known existed. 

ZEAL Optics - Interview with Mike Lewis
Optics thrives on outdoor adventure and empowering their people. At ZEAL, exploring and pushing your limits is encouraged, and sustainability is a huge part of the manufacturing process to ensure future generations will be able to take advantage of the great outdoors.
Farm to Feet, Interview with David Petri, Vice President of Marketing
Sock manufacturer Farm to Feet takes a very literal approach to its name by having full control of its supply chain for the socks it manufacturers – from the farm where the cotton is grown to the time when you put the socks on your feet, Farm to Feet knows what’s happening and the company’s product is 100% designed and manufactured in the U.S.  David Petri, Vice President of Marketing at Farm to Feet shares the story with us.
Sand Cloud Apparel, Interview with Brandon Leibel
Sand Cloud, a boutique beach towel brand, started as an idea and through a lot of effort and some help from a Kickstarter campaign, became a reality.  The original idea was to pair a towel with a built in pillow for the ultimate beach experience using fine 100% Turkish cotton.  Sand Cloud, in a very short time, expanded its line to now include bags.
Hammak - Interview with Jake Slatnick
At 21, Jake Slatnick has an incredible business sense. Already a seasoned entrepreneur, Jake is proud to announce his newest men’s underwear line, Hammak. In order to ensure a successful business, Jake conducted over a year of research before introducing Hammak to the consumer.
Fix Binding Co. - Interview with Jason Broz
Jason Broz is a snowboard industry veteran. A veteran snowboard manufacturer with two decades of experience, Jason is moving from board manufacturing and venturing into the world its counterpart, snowboard bindings. Teaming up with binding guru Daniel Mau for the project, together they are launching Fix Bindings globally to be available for consumers in September 2015.
Orcatex Design - Interview with Mitchell Fein
Orcatex Design president Mitchell Fein often cites his late grandfather, who always said, “There is only one way to do things- the right way.”  Each pair of Orcatex Design shoes are crafted with pride that can only come from a real grass roots company.  Still, Mitchell is excited about the future of Orcatex.  “With any new brand, there is always the challenge of gaining awareness,” he says.  
Monument Snowboards - Interview with Alfred Haugen
Monument Snowboards started out in 2001 as an in-house brand for a Washington D.C. based snowboard shop, Capitol Board Room. In 2003, Capitol entered the wholesale arena by selling Monument to other snowboard shops. With a focus on creating visually appealing, stand-out snowboards, Monument draws inspiration from the opinions and adventures of its team riders from the United States and Japan.
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