How will the commitment to creating organic apparel be maintained as the company grows?
As COALATREE grows we spend a large amount of time, effort, and funds to support those organic farmers we work with around the globe. We are developing methods of producing our products without having a negative effect on Mother Nature. At COALATREE as we grow we want to give back to the consumer by sticking to our commitment to quality product and an eco friendly mindset.
What roll do action sports play in the company’s plan?
COALATREE Organics was born as an idea from people who love the action sports industry and wanted to bring a message and a brand that could directly giveback to this industry. We came out the first year supporting athlete & artist teams, a big way for us to do this was to grow organic produce & livestock to supply the artists, athletes, & shops we work with, including Adam Dyet, Kyle McDonald (Slightly Stoopid), Pat Milbery, Jake Brown, & Copper Woodward. Every member of our team is provided with a COALATREE chest freezer that we keep stocked with fresh Organics from the farm throughout the year. We also have plans to build out one of the worlds largest skate parks on the COALATREE Organics farm, as well as supporting and creating new events within the action sports industry. Were also doing collaborations with athletes such as Jake Brown (LACED) & Pat Milbery (SO GNAR) where proceeds will go directly back to the companies they own.
COALATREE Organics has also a strong marketing plan to travel to shops in the US this coming spring 2012 and provide a fully Organic Taco BBQ for the community. During these events we will be promoting urban gardening by giving out COALATREE grow bags & legume seeds, which make it easy to have an urban garden anywhere! We are also very excited in the future to launch giveback campaigns around building skate park/community gardens in major cities, having the skate community taking care of the garden and supplying Organic food within their communities. We also have a lot of philanthropy giveback programs we are stoked on such as; Buy 1 Give 1 to the HOMIES (Homeless) with our sock & tee programs. Which will include a number of socks and tees bought we will directly give a pair of organic socks & a tee to a homeless homie in need.
Is there a team of athletes and / or brand ambassadors in place?
Yes we have an awesome skate team and list of ambassadors we feel represent the lifestyle and message of COALATREE Organics
Skate & Artist Team:
Adam Dyet, Matt Guerrero, AM TEAM Bryce Hudson
Artists Team: Shaun Gordon
Brand Skate Ambassadors: LACED CREW
Music Brand Ambassadors: Members of John Browns Body, Members of Slightly Stoopid
Ski Brand Ambassadors: Parker Cook
Snowboard Brand Ambassadors: Pat Milbery
Where can COALATREE products be found once released at retail?
COALATREE Organics will be launching with EVOGear, Powder & Sun, Swell, Karmaloop, Trucker Deluxe, FICE, Wave Riding Vehicles, & URBANE to name a few. We will have a full dealer locator system & store on www.COALATREE.com