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George Trelut - National Sales Manager at Alpinestars
George Trelut is passionate about Alpinestars which has led to his continued success as the brand’s National Sales Manager. Being in a sales role presents a much different routine than a normal 9-5 job, but George has it dialed! He gave us a quick look at his role, how he stays organized, and his best advice to being a great sales representative.
Bruce Moore - VP of Innovation at Hurley
Bruce Moore’s career began in industrial design where his first job was designing wetsuits. Now, as the VP of Innovation at Hurley, Bruce has been a large part of the design team responsible for some of the most innovative products in the surf industry. Here, he humbly discusses his career path, his design process, and how much athletes really influence the products.
Bob Rief - Executive Director at San Diego Sport Innovators

Bob Rief has been involved in the action sports and active lifestyle industry for most of his life, with no signs of slowing down. New to the San Diego Sport Innovators’ team, Bob is excited to use his experience to help company and individuals develop within the market he knows so well. Here, he shares his wisdom and insights with us – along with a whole lot of personality.

Shaun Tomson - World Champion Surfer, Business Man, Author, and Speaker
Shaun Tomson is a world champion surfer (1977), business man (Instinct and Solitude), author, and speaker.  Shaun’s post-surfing career is equally as impressive as his surfing career.  The man has done many different things over the course of his life.  We will explore some of it to find out how and why.
Brolin Mawejje - "Far From Home"

Originally from Uganda, Brolin Mawejje moved to the US at a young age and later discovered his passion for snowboarding. Brolin has his sights set on becoming the first African Snowboarder in the 2018 Winter Olympics. When not on the mountain, Brolin is hitting the books as he is also a medical student. On February 2, his film “Far from Home” premiered at the Santa Barbara International Film Festival.

Patrick Zabel and Jessi Kadow – Senior Apparel Designer and Human Resources Admin at Kathmandu
When Kathmandu had an opening for a Senior Apparel Designer for Mountain Sports and Active, Jessi Kadow, Human Resources Administrator at Kathmandu, began an international search to find the perfect candidate to fill the position. Due to the small market in New Zealand and the nature of this senior level position, searching internationally was imperative. Shortly after advertising the position and interviewing potential designers, Patrick Zabel from Germany had proven to be the perfect designer for the role.
Bill Byrne - Director at Remedy Communications
The role of Public Relations firms and independent contractors is in an ever-changing state right now with social media being what it is.  Or, is it?  Bill Byrne of Remedy Communications chimes in on the topic.
Frank Voit - Global GM, Element

Creating a successful global organization take a special type of person and Element has certainly found that in their new Global GM Frank Voit. His years of experience within both the skateboarding and streetwear industries coupled with his unique leadership style made him an excellent fit for his newest role. We caught up with Frank and he gave us the run down on just what it takes to support a global brand.

Nikki Scoggins - VP Digital Marketing, Pop Culture & Lifestyle at Entertainment One
Many people within the action sports industry know Nikki Scoggins for her seven years at Vans, but recently she has switched gears and entered the world of entertainment. Now the VP of Digital Marketing, Pop Culture & Lifestyle at Entertainment One, Nikki offered us some fond memories, advice, and insight on why her industry move was the right move for her.
Danny Evans, Lifestyle Marketing and Athlete Relations at Ethika
The action sports industry attracts many people, and that was no different for Danny Evans. By combining a lot of hard work with an opportunity in front of him, Danny earned himself a place at Ethika, a popular underwear brand within the industry.
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