What are the most notable similarities and differences between ERGO and companies you’ve worked for in the past?
The core retailers are a different mindset than my Urban or Contemporary retailers from my past. Bottom line across all retailers is that the product is of great quality, and the designs are fresh enough to attract new customers into the stores and drive sales.
You amassed decades of experience in the apparel industry first as a retail buyer, and then a steady climb up through sales. What from your past experience will have the most visible and notable impact on ERGO going forward?
I have been lucky enough to work with some of the most innovative personalities in the industry. The one steady has been to keep the relationships with the stores and to fully understand each retailer’s needs. We treat all retailers the same. You will see the ERGO team building stronger, lasting relationships with all our current and future retail partners. Our team will be in the stores and providing instant feedback to help our retail partner and our brand achieve their goals.
Is the scope of your responsibilities focused on sales, or will you also be involved in backend operations such as development, sourcing, production, logistics, and other similar areas?
I will be involved in building the company in all aspects. I am fortunate to have long relationships with factories, which will give us the opportunity to obtain better pricing to pass along to the retailers. We have already re aligned our Lakewood facility to handle all shipping and receiving needs. We are in the process of upgrading our systems to handle EDI from our bigger retailers. To help sustain our growth, we are in the process of signing on with a factor. So far, the results are paying off. In my short time here, we had our largest shipping month to date, collected and resolved 80% of our problem accounts, and launched a new marketing campaign with multiple media outlets that has been getting positive reviews. In addition, our team riders for both surf and skate have been getting attention... Like Albee Layer winning the first season of Innersection, David Loy on The Berrics, or the Gatorade collaboration that Kris Markovich did.