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Three Approaches to Writing Cover Letters

Cover letters are a valuable tool when submitting your resume to employers.  There are three approaches to them: No cover letter, use a stock cover letter, or create one specifically for each job opportunity.

With out a cover letter youíre relying on whoever reads your resume to figure out how you are a perfect fit for the job.  This can work if your resume is a mirror of what the job demands.  But even then, there might be someone else out there who is equally qualified but demonstrated more effort by writing a good cover letter; that's what employer want to see.  If you're lucky, maybe the employer doesnít care about the cover letter and just wants your resume.

Then thereís the stock cover letter.  Itís not as effective as a custom version, but it works.  Then again, what if you accidentally leave in the job title of the last job you applied for on your old, outdated version.  The employer might think you donít care enough to make sure the details are correct and that you donít care enough to do a good job.  Plus, the employer wants to know that you are aware of the job and company that you are applying to; they want to know you have thoughtfully considered the requirements and qualifications of the opportunity.

Glenn Brummage, VP of Sales & Marketing at Innes Clothing, describes his opinion on cover letters: ďA great example of what not to do is a candidate whose summary is,  'Iím a high energy individual.'  I handle multiple demands with enthusiasm.  It doesnít say anything about wanting to do the job I have, and being able to do it.  Itís astounding!  For every opportunity there are a lot of applicants whose resumes fit the general mold.  If a person doesnít put together a good presentation, there are hundreds more I can look at.Ē

Then thereís the custom cover letter.  You invest time and itís perfect.  It tells the reader and employer exactly how you are a perfect fit for the job.  This can greatly increase you're chances of at least getting an interview.  Itís an investment of your time, and maybe an investment for your future employer.

If you do use a cover letter, hereís a link to a short article on three main points to cover.

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