Michael Akira West is the
Owner and Creative Director of 686 Technical Apparel. The following are some of
his experiences inside and out of the industry across the globe. *Add Comments at Bottom of
never gets old January 31, 2013
Although oneís personal style will
evolve and adapt over a period of time, the true essence of style is something
that should come naturally.
love it when style is timeless.
When it comes to products, thereís a
few out there that I automatically gravitate towards.
The Lincoln Automobile Company is
one example of an iconic company that (in my mind) was the dominate force in the
auto world, back in the day.
canít speak too much of what theyíre doing today, but when it comes to
yesteryear, Lincoln ruled it.
The halo effect of Reclaim
is that it fosters new ideas and creative cultures. All of which 686 is about.
Next week, weíre embarking
on our annual SIA and ISPO tradeshows in Denver and Munich.
Weíre putting on a Reclaim
design contest which involves three up and coming amateur designers.
Check out some of the
entries and see how it all starts.
Blair is one of the chosen
designers for SIA. Good stuff.
Hereís another entry.
Flavors of the world.
Thereís a huge difference
of a designer who can sketch and illustrate vs. actually constructing a garment.
The ones that get invited
to the Reclaim design contest must be capable of all above.
The devil's in the details.
On the other hand...
Wow #3 January 25, 2013
The idea to do things with
talented people is to create something thatís much bigger and better than doing
it alone, ie: 1 x 1 = 10
My friend, Jasper from
Hawaii, is a prime example of what this means.
Pow Wow is his vision and over the past 3
years, has gathered a tremendous amount of energy.
Check what Pow Wow is
about: POW WOW IS A GATHERING OF CONTEMPORARY ARTISTS THAT ENGAGES WITH THE
BROADER COMMUNITY IN THE PROCESS AND CREATION OF ART.
ďThe beauty of art is most
commonly enjoyed during its final stage. All the blood, sweat and tears happen
behind closed doors. However, that is where the real grandeur lies. The process.
Imagine for a moment a gathering of internationally renowned artists in one
place. A place that will allow them to do what they do best: be creative. We
give them the tools, the space and the freedom to paint for one week. We make
that process open to the public, allowing them full engagement and interaction
between the artists and their audience. They witness the creativity in its
entirety and become an essential part of the artistsí process. Itís about the
breaking down of those closed doors and making art accessible. Now take a step
further and imagine transforming a whole neighborhood with art within a week.
Seeing creativity happen all around you from beginning to end and bringing
people together through the act of putting paint on surface. A POW WOW.Ē
Nearly 10 years ago,
Dragon x 686 got together and produced one of
the very first collaborative projects that this industry has ever seen. On the
eve of our double decade, we felt it was a great time to up the ante once again.
With the contribution of
Dragon's Director of Product, Mike Tobia and founder and CEO, Will Howard, we
used their revolutionary APX frameless Infinity Lens goggle as inspiration and
designed a collection of jackets that speaks the same language of modern and