prAna:
Retail Store Manager - Palo Alto Job in Palo Alto, CA, CA
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Palo Alto, CA, CA
Full-time | Operations, Retail, Retail - Management
About the job
From the first days designing clothing in a garage, prAna’s initial vision to connect yoga and climbing to mindful living has captivated thousands. It’s ensured that prAna clothing and gear are made with intention - that every detail from trim and linings to hangtags is carefully designed to enhance our lives today while still considering the needs of tomorrow. Since 1992, this vision has been at the root of prAna’s relationships with customers and retailers. And, it has helped the company to foster a community of active, free spirited customers that share its values.
Today, the brand has evolved beyond our rock climbing and yoga roots to include lifestyle and performance clothing. The clothing is designed at prAna with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions.
Each year, prAna welcomes increasingly more people to the prAna way of life through a multi-channel strategy including their own branded stores, a fast growing direct ecommerce business, catalogs and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe.
prAna’s sales grew at a compound annual growth rate of more than 30 percent between 2010 and 2013, and prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014. prAna is now part of the family of brands in the Columbia portfolio, including Columbia, Mountain Hardwear, Sorel and Montrail. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company, with Scott Kerslake as Chief Executive Officer.
Overview of the Position:
The Store Manager is the leader of the store team that executes marketing tactics to generate customers, delivers exceptional customer service and sells prAna merchandise to achieve sales goals. The Store Manager is accountable for achieving store-specific goals and results in the areas including sales and service, product merchandising, store environment, and store-level marketing strategy and tactics.
The position requires a high degree of independent discretion, judgment and decision making. Position operates with a high degree of collaboration and teamwork across the organization and within the store.
Essential Functions and Responsibilities:
1. Leadership
- Achieve budgeted sales, margin and profitability goals for the store
- Review and manage expenses on a regular basis; develop and implement strategies at the store level to grow sales and minimize expenses
- Identify and implement operational efficiencies at the store level
- Oversee and ensure new and existing team members are well-trained and oriented utilizing prAna’s training framework; identify and make recommendations for ongoing improvements to training approach and tools
- Oversee and supervise team members and any temporary employees that may be utilized
- Ensure team has clarity around roles and responsibilities and specific duties assigned
- Foster a work environment for teamwork, productivity and employee engagement
- Oversee establishment and management of staff schedules; ensure store hours, staff schedules and employee expertise meet the needs of the customers and the store
- Oversee and manage payroll for store; review and approve time reporting
- Oversee store recruiting and hiring, in partnership with Director of Retail and/or Human Resources; post jobs, screen resumes, interview and select new hires
- Communicate and uphold company and store standards, policies and procedures
- Role model high performance and behaviors aligned with the prAna values and standards
- Oversee and perform reporting and management-related administrative tasks
- Address and resolve team members concerns and issues fairly and in a timely fashion
- Monitor team members’ work performance; deliver positive or constructive feedback timely; proactively partner with Director of Retail and/or Human Resources on team member matters, as needed
- Hire, coach, discipline, and terminate employees in compliance with company policies and procedures in compliance with state, federal and local law, in conjunction with Human Resources
- Prepare and conduct performance and pay reviews as per prAna standards and process
- Oversee effective product and visual merchandising in the store to drive sales and create a positive customer experience with the prAna brand
- Ensure completion and proper maintenance of employment-related records and files
- Identify and report health and/or safety issues or work-related accidents to Human Resources and Director of Retail immediately; follow company policy and procedures for reporting accidents or injuries on the job.
2. Sales and Service
- Oversee and ensure execution of exceptional sales and service as per prAna sales and service standards
- Instill a sales and service focus on the floor to achieve sales goals and deliver exceptional service
- Train and coach team on prAna’s sales and service
- Maintain the daily sales and service log book
3. Product
- Acquire, teach and utilize in-depth knowledge of prAna apparel each season, including fit, fabric and intended use of each product through workbooks, on-line and local sales reps
- Oversee effective product and visual merchandising in the store to drive sales and create a positive customer experience with the prAna brand
- Oversee ordering and replenishment of product
- Ensure products are rotated on a regular basis based on traffic and sell-through
- Implement seasonal layout changes in the store and adapt as necessary throughout the season
- Oversee training team members on product knowledge and replenishment guidelines, procedures
- Oversee accurate inventory levels by performing regular cycle counts
- Proactively lead and manage store loss prevention efforts and awareness
- Oversee execution of physical inventory at store, in partnership with Director of Retail, Finance, and IT
4. Store Environment
- Ensure product and visual merchandising standards are executed, maintained, and enhanced, including window displays and in-store merchandising, working in partnership with Carlsbad visual merchandising team
- Oversee and ensure all aspects of organization and cleanliness of store
- Ensure maintenance of a clean, organized and labeled backstock area, office and staff area
5. Marketing
- Oversee execution of tactical components of store marketing strategy and plans in areas including but not limited to events, social media and visual merchandising to drive customer acquisition and sales
- Oversee development and execution of rolling 3-month store marketing calendar complete with push, pull and social media campaigns
- Contribute input to Marketing and Director of Retail to assist in retail marketing strategies
Today, the brand has evolved beyond our rock climbing and yoga roots to include lifestyle and performance clothing. The clothing is designed at prAna with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions.
Each year, prAna welcomes increasingly more people to the prAna way of life through a multi-channel strategy including their own branded stores, a fast growing direct ecommerce business, catalogs and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe.
prAna’s sales grew at a compound annual growth rate of more than 30 percent between 2010 and 2013, and prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014. prAna is now part of the family of brands in the Columbia portfolio, including Columbia, Mountain Hardwear, Sorel and Montrail. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company, with Scott Kerslake as Chief Executive Officer.
Overview of the Position:
The Store Manager is the leader of the store team that executes marketing tactics to generate customers, delivers exceptional customer service and sells prAna merchandise to achieve sales goals. The Store Manager is accountable for achieving store-specific goals and results in the areas including sales and service, product merchandising, store environment, and store-level marketing strategy and tactics.
The position requires a high degree of independent discretion, judgment and decision making. Position operates with a high degree of collaboration and teamwork across the organization and within the store.
Essential Functions and Responsibilities:
1. Leadership
- Achieve budgeted sales, margin and profitability goals for the store
- Review and manage expenses on a regular basis; develop and implement strategies at the store level to grow sales and minimize expenses
- Identify and implement operational efficiencies at the store level
- Oversee and ensure new and existing team members are well-trained and oriented utilizing prAna’s training framework; identify and make recommendations for ongoing improvements to training approach and tools
- Oversee and supervise team members and any temporary employees that may be utilized
- Ensure team has clarity around roles and responsibilities and specific duties assigned
- Foster a work environment for teamwork, productivity and employee engagement
- Oversee establishment and management of staff schedules; ensure store hours, staff schedules and employee expertise meet the needs of the customers and the store
- Oversee and manage payroll for store; review and approve time reporting
- Oversee store recruiting and hiring, in partnership with Director of Retail and/or Human Resources; post jobs, screen resumes, interview and select new hires
- Communicate and uphold company and store standards, policies and procedures
- Role model high performance and behaviors aligned with the prAna values and standards
- Oversee and perform reporting and management-related administrative tasks
- Address and resolve team members concerns and issues fairly and in a timely fashion
- Monitor team members’ work performance; deliver positive or constructive feedback timely; proactively partner with Director of Retail and/or Human Resources on team member matters, as needed
- Hire, coach, discipline, and terminate employees in compliance with company policies and procedures in compliance with state, federal and local law, in conjunction with Human Resources
- Prepare and conduct performance and pay reviews as per prAna standards and process
- Oversee effective product and visual merchandising in the store to drive sales and create a positive customer experience with the prAna brand
- Ensure completion and proper maintenance of employment-related records and files
- Identify and report health and/or safety issues or work-related accidents to Human Resources and Director of Retail immediately; follow company policy and procedures for reporting accidents or injuries on the job.
2. Sales and Service
- Oversee and ensure execution of exceptional sales and service as per prAna sales and service standards
- Instill a sales and service focus on the floor to achieve sales goals and deliver exceptional service
- Train and coach team on prAna’s sales and service
- Maintain the daily sales and service log book
3. Product
- Acquire, teach and utilize in-depth knowledge of prAna apparel each season, including fit, fabric and intended use of each product through workbooks, on-line and local sales reps
- Oversee effective product and visual merchandising in the store to drive sales and create a positive customer experience with the prAna brand
- Oversee ordering and replenishment of product
- Ensure products are rotated on a regular basis based on traffic and sell-through
- Implement seasonal layout changes in the store and adapt as necessary throughout the season
- Oversee training team members on product knowledge and replenishment guidelines, procedures
- Oversee accurate inventory levels by performing regular cycle counts
- Proactively lead and manage store loss prevention efforts and awareness
- Oversee execution of physical inventory at store, in partnership with Director of Retail, Finance, and IT
4. Store Environment
- Ensure product and visual merchandising standards are executed, maintained, and enhanced, including window displays and in-store merchandising, working in partnership with Carlsbad visual merchandising team
- Oversee and ensure all aspects of organization and cleanliness of store
- Ensure maintenance of a clean, organized and labeled backstock area, office and staff area
5. Marketing
- Oversee execution of tactical components of store marketing strategy and plans in areas including but not limited to events, social media and visual merchandising to drive customer acquisition and sales
- Oversee development and execution of rolling 3-month store marketing calendar complete with push, pull and social media campaigns
- Contribute input to Marketing and Director of Retail to assist in retail marketing strategies