Quiksilver, Inc., incorporated in 1976, is a diversified company that designs, produces and distributes branded apparel, footwear, accessories and related products. Its products are sold in over 90 countries in a range of distribution channels, including surf shops, skateboard shops, snowboard shops, its concept stores, other specialty stores and select department stores. The Company has three operating segments consisting of the Americas, Europe and Asia/Pacific, each of which sells a range of its products. The Americas segment includes revenues from the United States, Canada and Latin America. The European segment includes revenues primarily from Western Europe. The Asia/Pacific segment includes revenues primarily from Australia, Japan, New Zealand and Indonesia. The Company’s brands; Quiksilver, Roxy and DC are focused on different sports within the outdoor market.
The Company’s Quiksilver brand represents the boardriding lifestyle, which includes not only surfing, but also skateboarding and snowboarding. It includes shirts, walkshorts, t-shirts, fleece, pants, jackets, snowboardwear, footwear, hats, backpacks, wetsuits, watches, eyewear and other accessories. Quiksilver’s market includes men, women, boys, toddlers and infants.
The Company’s Roxy brand is for young women and also include girls, with the Teenie Wahine and Roxy Girl brands, and infants. Roxy includes a range of sportswear, swimwear, footwear, backpacks, snowboard wear, snowboards, bedroom furnishings and other accessories.
The Company’s DC brand specializes in performance skateboard shoes, snowboard boots, sandals and apparel for both young men and juniors.