Surfline was established in 1985. It was the world's first surf report and forecast service, and today it is by far the world's largest -- the company receives nearly one million phone calls annually from surfers who subscribe or pay an average of $1.50 per call to receive its daily reports and forecasts, and another one million viewers of its Wavefax each year. In 1995, Surfline expanded beyond its traditional phone service to launch Surfline.com, a website offering free surf reports over the Internet. At first, the information took the form of a few lines of text, but in 1996 Surfline debuted the world's first surfcam -- featuring live, full-color images of the surf at Huntington Pier. When surfers discovered they could check the waves at Huntington -- live -- from anywhere in the world for free, traffic at Surfline.com, as you would expect, took off. But that was just the beginning.