About Ernie Ball: “Ernie Ball is a team of mavericks, pioneers and rule-breakers in an unconventional pursuit of our counter-culture voice that defines our brand, artists and family. It doesn’t matter what kind of music you play. At the center of it all, it’s Ernie Ball.” - Sterling Ball Ernie Ball is the original rock ‘n’ roll guitar string company rooted in creativity, music and counterculture. Founded in Newport Beach, CA in 1962, Ernie Ball has forged a legacy of empowering and supporting musicians by crafting tools for millions of guitarists globally including many of music’s most revered and inspirational players such as Eric Clapton, Jimmy Page, Keith Richards, Pete Townshend, Slash, Metallica, John Mayer, Muse, Mac Demarco and St. Vincent. Today our products are available in over 130 countries worldwide and continue to be the most recorded product in music history. The family-run company maintains Ernie’s dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products. At Ernie Ball, you’ll join a family of innovative and collaborative people who strive to bring Ernie’s spirit to life in everything we do.