SnowSports Industries America (SIA) is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.
We serve our members by helping them succeed in business and using research, education, and participation to grow the business of winter. Everything we do encourages more people around the globe engaged in an active winter lifestyle — so that the snowsports industry can thrive.We lead the industry as the central voice for winter — educating, supporting and connecting our members with the people who love winter sports. By connecting manufacturers, retailers and consumers, the snowsports industry can grow in a way that benefits us all.undefined
We just released the first issue of our monthly Snow Industry Retail Market Report to our Premium, Standard and Retail/Rep members. Make sure you get this important data! Get All The Details Before You Go, Watch This Video Ski team racers Bryce Astle and Ronnie Berlack lost their lives in an avalanche in 2015. Their legacy lives on the help others avoid the same. Watch The Video CBS TV Covers The Tariffs Last week at OR Winter Market, CBS Denver met with some of our members to get their perspectives on the impact of the latest tariffs. Watch It Here Outside Magazine's Top 10 Eco-Friendly Resorts Which U.S. ski resorts are really pushing the needle, environmentally speaking? Take A Look. Member Benefit Spotlight: To provide our shops with the most up-to-date and indispensable technical information they need this year, we've launched the updated Ski Mechanics Learning Center. If you're not an SIA member yet, maybe you should be? Sign up for the new Ski Mechanics Learning Center. We're delivering value to help our members succeed in this fluid and challenging business environment. From valuable education to insightful research, trade missions and advocacy, not to mention a mountain of business discounts, we've got you covered. Please join us this year. We Are United By Winter. https://www.snowsports.org/sia-partners-with-npd/