Founded in 1992 and headquartered in Vancouver B.C., Canada, Race Face Performance Products is known for producing high end machined aluminum bicycle components and award winning mountain bike amour. This has brought us to forefront of the outdoor lifestyle mountain bike industry.
Race Face is a global company, selling to over thirty-five countries throughout the world. We have offices in Vancouver, Canada and Taichung, Taiwan. We are a mid size company with a passion for our lifestyle and our product.
Strategic marketing of the Race Face logo and word mark has been the core to keeping our image at the top of the mountain bike industry. We sponsor top mountain bike athletes and teams, which is a key to having successful product placement within the industry. Using creative and tactical print advertising, and a dynamic relational web site, are an important part of the marketing mix for Race Face.
Race Face is committed to being a leader and innovator within the mountain bike market. We are a lifestyle company and it is reflected in our product and our working environment. Being a part of the passion and vision called Race Face provides an opportunity to connect with this exciting dynamic lifestyle sport.