At Rome we understand the way consumers are buying is changing. It is
much different now than when we first started out back in 2001. Change
happens all of the time and it demands that brands and retailers adapt
and evolve. More and more often, consumers are electing to buy online.
However, in this context, too many snowboard companies have been
competing against specialty retail shops by cutting stores out of the
online transaction, and this is NOT our idea of a good change for the
% For Snowboarding is our solution to this change in the
industry. It will allow riders to buy online from Rome, while standing
by one of our most important core values: to support local snowboard
shops in recognition of their massive importance to the health of
Dedicated and strong local snowboard shops are what make
snowboarding vibrant in communities. Rome stands 100% by its retailers,
products and consumers. Without these three things Rome would not be
what it is today and we understand all three of these things hold equal
weight. The % For Snowboarding platform will allow us to do this by
giving a percent of every online sale back to a local snowboard shop.
When riders buy online from Rome, they will be supporting local snowboard shops.
At Rome we understand the way consumers are buying is changing. It is much different now than when we first started out back in 2001. Change happens all of the time and it demands that brands and...