Since debuting in 2005, tokidoki has amassed a cultlike following for its larger-than-life characters and emerged as one of the most sought-after global lifestyle brands. This innovative company has become known not only for its eye-popping design and collectible characters but its megawatt partnerships with the likes of established brands such as LeSportsac, Hello Kitty, Smashbox, Karl Lagerfeld, Asics and many others.
Tokidoki, which translates as “sometimes” in Japanese, is the vision of artist Simone Legno and serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Legno, a young designer from Rome, had been sketching and creating since he was a child thanks to the influence of his mother, who is also an artist. Tokidoki was originally created as an online personal portfolio of sorts. But an inspired meeting with Pooneh Mohajer, the co-founder of popular American cosmetics company Hard Candy, and her husband and brand-building expert, Ivan Arnold, set the stage for the launch of a global phenomenon when they invited him to meet them in Los Angeles to cement tokidoki’s future. The rest, as they say, is history.
The criminally cute world of tokidoki originally took influence from Legno’s native Italy and his fondness for Japanese pop culture and art. However, as its eye-popping cast of characters has grown exponentially, so, too, have its influences, global reach and fan base. Tokidoki characters are children of a vast technicolor world that includes apparel, handbags, accessories, footwear, eyewear, watches, stationery and toys.
Tokidoki is sold internationally at retailers such as Nordstrom, Macy's, Fred Segal, Colette and Karmaloop, as well as in its own retail stores located in Milan, New York and Los Angeles. For more information, please visit www.tokidoki.it