Since opening our doors in 1938, we have grown to be the nation's largest consumer cooperative, because we focus on growing one customer at a time, helping individuals make a connection to the outdoors. While anyone can shop at REI, our co-op structure means we place a strong emphasis on serving our customers, and the majority of our profits go back to our members. That means our motivations and aspirations are different from most organizations. What drives our business is our employees' passion for the outdoors.
REI is a leading outdoor gear and apparel retailer dedicated to inspiring, educating and outfitting our members, customers and the community for a lifetime of outdoor adventures. We currently serve more than 2.4 million active members and countless customers through retail stores nationwide and by direct sales via the internet (REI.com and REI-Outlet.com), telephone, and mail. Our Headquarters is located in Kent, Washington, 18 miles south of Seattle. Our Distribution Center and Contact Center are located in Sumner, Washington, approximately 37 miles southeast of Seattle.
REI has consistently been recognized as one of the "100 Best Companies to Work For" by Fortune magazine.