Vail Resorts' retail and rental operations are conducted through Specialty Sports Venture (SSV), a majority owned subsidiary. SSV operates over 160 year-round and seasonal stores under 40 + retail brand names specializing in ski, bike, golf and fly fishing products and gear.  We operate in world-class locations such as Aspen, Beaver Creek, Breckenridge, Keystone, Telluride, Park City, Vail, Lake Tahoe, Denver’s Front Range and the San Francisco Bay Area.