Atwater represents the freshest face of modern surf apparel. Created by native California design veterans Dean Bradley and Scott Madison, Atwater's aim is true… to give profound respect to the beach culture and heritage of Southern California. Atwater consistently draws from the classic heritage of beach life, simultaneously incorporating an elegant, fashion-forward and more sophisticated side to casual surfwear that we call "City Surf". The Atwater line strives to bridge the gap between surfwear, streetwear, and contemporary fashion and consists of T-shirts, boardshorts, walkshorts, pants, jackets and accessories.
About Dean Bradley
A graphic and fine artist, Creative Director Dean Bradley is internationally recognized and considered a culturally significant designer in the new school art movement and surfwear industry. Bradley's love for the beach culture has helped shape his graphic thinking and spirit of independent design. Prior to starting Atwater, Bradley served as Art Director for surf industry giant Hurley International where he began designing T-shirt graphics and transforming his artistic abilities into commercial success. During a six-year career with Hurley, Bradley became known for his versatility in original T-shirt graphics for the men's and girl's T-shirt lines. Bradley consistently created best-selling designs that continued to increase sales while always setting new T-shirt design trends in the industry.
About Scott "Spides" Madison
The recognized "boardshort specialist", Design Director Scott Madison combines his love of surfing and fashion into the Atwater brand. With more than 15 years experience as a designer, Madison established himself as a dominant industry player as the head of design at Hurley International, Madison played a crucial role in the success of Hurley at the transition from Billabong to Hurley in 1999. Madison is highly recognized for his design innovations and credited with creating some of the industry's top selling pieces by bringing menswear fashion influences into boardshort design.