Our passion is our product. Our goal is to bring the consumer a new BRAND of product that would be of exceptional: o Quality o Style o Value A product that could only be comparable to that of TWICE the price. We began Fortress committed to completely reinventing the way to build brands Crush and Kreed, to produce a product, to bring the designs to our customers, and to create new ways of merchandising for our moderately-priced eyewear. With Crush and Kreed, we get close to our customers. We get to know about the people that wear our sunglasses, and search for ways to improve their business.