Hard-core endurance athletes have known Sugoi Performance Apparel as an innovator and distributor of the most incredible, and incredibly hard-working, apparel in endurance sports. In fact, "incredible" is exactly what Sugoi means in Japanese and for over 25 years, we've been working diligently to make sure we live up to our name. In many respects we're still the same company simply striving to make incredible apparel - gear that we want to wear during a workout or race.
The moment you walk into our building, you notice our casual and flexible environment. Sugoi is about Leading, Inspiring and Winning. We LEAD by taking accountability, continuously learning and thinking with a global mindset. We INSPIRE by challenging the status quo and taking smart risks to create innovative, inspirational consumer solutions. We WIN by playing as a courageous team, operating with speed and focus, and having a mindset to continually innovate, simplify, and drive fantastic results.
We are committed to Health, Wellness and Fun!