CASIO AMERICA mfrs, markets and sells G-Shock, Baby G and Pathfinder sport and lifestyle watches. We are recognized in the sport, lifestyle and fashion watch business as the industry leader for new technology backed by consumer demand. As the largest electronics company in the world we are committed to expanding our watch distribution on our Premier, non discounted brands, with prestige retail partners. This is the 25th Anniversary of G Shock which is recognized as the worlds toughest watch. Our Anniversary slogan is "G Shock, Shock the World"