Eyeking LLC is the evolution of three generations of a family oriented wholesale sunglasses business, which began on a simple principle; seeing things differently. Beginning over 55 years ago, Eyeking has not always gone by the name you have come to know today. In 1955, a small garage in Brooklyn was home to Zolkind & Sons, a name that had become synonymous with the sunglass industry and became the foundation of what would later grow to be Eyeking. In 2003, the culmination of determination, ingenuity and heart gave birth to what has been viewed as a leader in the sunglass industry in eyewear design and innovation, Eyeking LLC. In 2005, Eyeking was awarded the exclusive sunglass license for Under Armour® Performance Sunglasses. The Under Armour® Performance Eyewear collection was launched in 2007 with styling that is sleek and aggressive, and combined with polarization and technology that enhances an athlete's on-field performance. Eyeking is equally proud to offer to its customers, Hobie® Polarized glasses, a leader in premium-polarized sunglasses since 1982. Hobie®, also recognized for its long tradition of high quality product and service, is the original California lifestyle brand since 1950, making it a perfect match for our dedication to deliver quality at every level. In 2012 Eyeking is faced with exciting new challenges and we are equipped with world-class partners. Working in tandem with our in-house sunglass brands, Eyeking is positioned to be the preeminent sunglass company for the 21st century.