Think of our bikes as vehicles for discovery. If you let them, they will transport you to places beyond your average spin down the road. Even if your mission is nothing more than riding to a friend's house or stopping by the corner cafe to grab a latte, Electra bicycles fill the experience with memorable moments that really define you because we design our bikes as extensions of your imagination, style and sense of adventure. With excellence, expression, innovation and progression as our driving forces, Electra bikes speak to your individuality and quest for quality, while their smooth, efficient ride allows you to kick back, relax and enjoy the free flow of a lazy afternoon along the bike path, a free-parking evening pedaling around downtown or an energizing commute to the office. Whether you ride for fitness, fun, convenience, conservation or recreation, the Electra experience is offered in an assortment of flavors to suit your style. Try a Ticino, Townie, Cruiser, or Amsterdam on for size, and experience the Electra Way to Roll. The Electra Way to Roll campaign is a movement that celebrates individuals around the globe who are taking action to make the world a better place through environmental conservation, social aid, education and artistic expression.