What started as a curious engineer’s infatuation with improving the established bicycle wheel in the early 1980’s has evolved into one of the most recognized high-end wheel brands. All of Rolf Prima’s wheels are hand built in its Eugene, Oregon, facility by skilled and experienced wheel builders. The paired spoke and other technologies used in Rolf Prima wheels are protected by numerous US and foreign patents.
The Rolf Prima team is a collection of cycling enthusiasts of all types – from bike racers to triathlon competitors to everyday bike commuters. In fact, you might think it’s a requirement at Rolf Prima for every employee to have more bikes than family members.