Flow Sports, Inc. is a wholly owned subsidiary of Hong Kong based Shriro Pacific Limited, a 100+ year-old family owned company. Flow Sports, Inc. is an innovative branding and global distribution company specializing in action- sports equipment and consumer goods. Best known as the founder of Flow Snowboarding, Flow Sports, Inc. continues to add cutting-edge and complementary brands to its portfolio, leveraging synergies within the action-sports channel, transcending borders and offering unique value to both channel partners and active consumers. In 2012 Flow Sports Inc. also acquired the legendary SUP board brand SIC. SIC has made its mark in the SUP scene over the years by being the most winning open-water and down-wind race board brands in the world. Flow acquired the brand from SUP pioneer Mark Raaphorst who started the brand in 2005.