We started AWSM in 2009 and started with a sticker on our boards to break away from the norm. We are rider owned and operated. Our main focus are on accessories, belts, wallets, backpacks and one of a kind skate and snowboard tools. AWSM stands for breaking away and having fun on our terms. We are focused on bringing food and water to people in need around the globe. We are donating 1% of our profits to feeding families and providing them with safe and clean drinking water. Each year we are picking two counties and programs to bring much needed relief.