Lanny Goldwasser and Jacob Levy hatched the idea to start Phunkshun Wear back in March of 2011. Seeing a hole in the current facemask offerings from winter sports companies, they bought a sewing machine and began the arduous search for fabrics. After time, they started making a few prototypes. These first designs were received well enough to sell to friends and family, as well as a few sympathetic local Colorado retailers.
Soon after their first sales, they began committing a significant of their lives to researching all aspects of the manufacturing and textiles industries. Conversations led them from retailers to resellers to wholesalers and ultimately, to the manufacturing mills of the products we would need. They found suppliers and manufacturers willing to educate them and gained a better understanding every step of the way. At this time the company was being operated out of a bedroom in Lanny’s house in Wildernest. Friends of Lanny and Jacob were constantly coming over help the two with their business venture – peeling stickers and vinyl heat label transfers, sewing simple neck tubes out of cool tech Lycra, working on designs, etc… That first summer ended with the company moving out of Lanny’s house and into a commercial space only a few miles down the road.
Since those early times we have been focused on developing our brand image and solidifying the product selection we bring to market each year. Many questions have been addressed like how to establish fabric sourcing with primary US manufacturers, and we have evolved to a level of operating where we are happy to start doing real business with retailers within and outside of Colorado.
Our mission is to manufacture products that protect people from the elements and enhance their outdoor experiences. We tip our hats to outerwear companies who have produced products that perform in the winter cold so we can enjoy ourselves. When dealing with exposure to the elements, our facemasks are as important to winter recreation as quality outerwear, gloves, and footwear. Experience Winter, Not The Cold