Too Faced is a serious makeup brand who knows how to have fun. Founders Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with the philosophy that makeup empowers women and should be fun, not intimidating. We are innovators. From launching the first glitter eye shadow and the first efficacious lip plumper, to offering the broadest bronzing assortment in the biz, our products are efficacious, cutting-edge and wrapped up in the prettiest packaging in the business. We think that makeup gives women the freedom every day to express themselves and the confidence to take on the world. And we believe in beauty individuality instead of beauty rules. Create your own looks, find what you love, OWN YOUR PRETTY. Too Faced is available in more than 20 countries around the world and is a 100% cruelty-free brand that offers a full range of smart and pretty color cosmetics.