SIDFACTOR is a full service product design studio. We provide comprehensive product solutions by integrating strategy, design, development, and supply. Utilizing a proven methodology that delivers deeply informed solutions, the firm helps brands navigate complex market dynamics. Founded in 2002, by Eric Lyon and Jason Olden in Boulder Colorado, SIDFACTOR was born and bred in the technical Outdoor Industry. For almost two decades, the studio has partnered with a premier group of clients spanning different categories and markets. SIDFACTOR has been featured in publications as varied as Outside Magazine, National Geographic, Vogue and the New York Times.