Shinola is about passion—the passion to make products that are as beautiful as they are useful. And to make them right here in America.
We’re starting with watches first, a product that hasn't been mass-produced in the US for decades. We've built a state-of-the-art watch movement and assembly factory in Detroit with the help of Ronda AG—a legendary movement manufacturer based in Lausen, Switzerland—and our workers have already begun assembling the Argonite 1069, the movement at the core of our watches.
But we’re not stopping with watches. We’re also producing American-made bicycles using hand-welded frames from Wisconsin, high-quality notebooks through a partnership with Michigan-based bookmakers Edwards Brothers Malloy, and a wide variety of leather goods—including iPad cases, MacBook envelopes, rucksacks, and handbags. Through hard work and collaboration, we believe we can establish ourselves as an iconic brand, while expanding the capacity—and reinvigorating the spirit—of manufacturing in America.