About PrimaLoft® Celebrating its 25th anniversary, the PrimaLoft® brand is the research and development global leader in high-performance insulations and fabrics, providing ultimate comfort solutions from head to toe. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. PrimaLoft® products are used in leading outdoor and fashion brands, home furnishings, work wear, hunting and military applications and are warmer, drier, and softer than any other synthetic insulation. For more information, visit www.PrimaLoft.com. PrimaLoft® is a registered Trademark of PrimaLoft, Inc.