SAXX Underwear was founded in 2006 based on the need to design better men's underwear. After 16 prototypes and months of research and development, SAXX was introduced to the market. SAXX has experienced rapid growth and a rise in popularity that has caught the attention of numerous professional athletes. SAXX’s versatility in the sport community ranges from MLB baseball players, professional snowboarders to NHL hockey players. With over 1600 retailers across North America, SAXX is currently looking to extend its brand reach globally.