Born in the streets of Chicago and matured in the industries of Los Angeles, Basic Math represents the unique individuality that is expressed through lifestyle, fashion and everyday choice. Focused on quality, Basic Math delivers collections that are rich in design with clean, simplified elements that allow the consumer to create a style of their own that will stand out amongst the rest.
"Truth is ever to be found in the simplicity, and not in the multiplicity and confusion of things." - Sir Isaac Newton
Living in a digital age inundated with trends, it is easy to assimilate to the norms of society. Basic Math seeks to challenge the consumer to excel above the masses, to lead with a forward thinking mentality, and to take pride in their originality, ultimately creating a culture that is built on the core principles of arithmetic. Define yourself and seek truth through simplification. Subtract the unnecessary, add creativity, multiply success, divide wealth and dress well.