Based on the ocean in Capistrano Beach California, SDA was launched in 1994 by long-time friends Mark Samuels and Jeff Darnall. The partners quickly built their client list of sports-oriented entrepreneurs and companies. Their talents were not lost however outside the world of action sports. They were also able to build up a roster of corporate clients and create an important niche for SDA by bridging the creative gap between a suit and tie world and the youth-oriented energy found on the beach and slopes of Southern California.


												

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