One cold afternoon in December of 2003, in the small Rocky Mountain
foothill town of Lyons, Colorado, professional triathlete Nicole DeBoom
was on a training run. As she ran down Main St. her reflection in a
storefront caught her eye - for all the wrong reasons.
"I literally stopped dead in my run and thought 1) I look like a boy,
2) I'm uninspired, 3) I just want to feel pretty. I immediately ran
home, scribbled the word pretty on a piece of paper and started dreaming
up ways to start a clothing company," said Nicole.
Her goal was simple - to create a line of cute, flattering,
high-performance running apparel. She believed that you truly could have
it all - performance, great fit, and style - but no brand had been able
to capture the trifecta.
On September 12, 2004, after swimming 2.4 miles, and cycling 112
miles, Nicole started the final leg of Ironman Wisconsin - a full
marathon - in 3rd place, wearing a cute, high-performance, lightweight,
race-belt skirt - her own prototype design. Over the course of those
26.2 miles she proved that women can have it all -passing her
competitors one by one and winning her first Ironman - in the prototype
skirt that would later launch the Skirt Revolution.
She incorporated Skirt Sports three days after that fateful race -
and off to the races it truly was! The first generation of running
skirts created a fast and furious skirt craze, one that emboldened Skirt
Sports to expand beyond that signature item and become the brand we are
today - a community of women who support and inspire each other in our
pursuit of happiness through the transformative power of running and
Today, Skirt Sports remains the only women's running apparel brand
offering a full-line of products and range of events to support and
motivate women in meeting their running goals, with a supportive
community to help get us together. From the good, bad and awesome of
your running routine, to relaxing on the couch after a hard workout, to
the celebration that makes it all worthwhile, Skirt Sports embraces the
real lives of women with honesty, humor and empathy.
One cold afternoon in December of 2003, in the small Rocky Mountain foothill town of Lyons, Colorado, professional triathlete Nicole DeBoom was on a training run. As she ran down Main St. her...