You're reading this because you want to be more awesome. We can help. Let's Party Traction is dedicated to making life more enjoyable. Our line of products is designed to keep you stuck to your board in the most critical of sections so that when you do put yourself on the wave of your life, you can be 100% confident that your traction and accessories are only going to help. We are born of real people aspiring to make heroes out of every day people. The reason we differ from the rest is that our product, our riders and most importantly, our customers are PURE AWESOME.