Nitro Circus

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									In a world where authenticity is rare, Nitro Circus is the only action sports entertainment company that delivers the biggest and best, mind blowing cross platform entertainment for daredevils and...
								
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Post published on April 18, 2016 05:12PM

NITRO CIRCUS IS READY TO ROLL WITH TECH 4 KIDS

Global Action Sports Leader Teams with Trendsetting Children’s Entertainment Company for New Line of Ride On Toys

(LOS ANGELES, CA / Monday - April 18, 2016) Action sports collective Nitro Circus and innovative children’s entertainment company Tech 4 Kids announce a global multi-year licensing agreement with the launch of an all-new line of ride on toys. The range - including scooters, drift bikes, skateboards, pogo sticks and wagons - will now let young fans bring all the excitement of the Nitro Circus Live show home. It also encourages active play.

In fact, Nitro Circus athletes will ride adult-sized models of these bikes and scooters during upcoming Nitro Circus Live tours. Children will be able to ride and play with toy versions of what Nitro Circus stars use.

These high quality toys will be available at retailers worldwide and online beginning spring 2017. More details to be announced.

“We are very excited about this multiyear partnership with industry leader Tech 4 Kids,” said Peter Maule, Nitro Circus’ Global Head of Licensing. “Their creative design and technology will bring real innovation to this category and put smiles on kids’ faces all around the world.”

“It’s a natural fit for us to partner with Nitro Circus” said Brad Pedersen, President & CEO, Tech 4 Kids. “With Tech 4 Kids’ Outer Edge brand history, we are very excited to take our outdoor category to the next level.”

This announcement is the first phase of Nitro Circus’ consumer products rollout, a diverse range inclusive of sporting goods, toys, apparel and headwear and video games. Nitro Circus fans can expect more licensing news in the coming weeks.

Named #22 on Forbes magazine’s 2015 list of, “America’s Most Promising Companies,” Nitro Circus creates spectacular live events and unbelievable original content for thrill seeking fans worldwide. With over two million tickets sold to date, television programming that has aired in over 60 countries and an aggressive slate of digital media offerings garnering 100 million views per month, Nitro Circus is at the forefront of action sports and entertainment.


About Nitro Circus:
Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. From humble beginnings in 2003 – with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a Utah garage -- to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity. In 2012, Nitro Circus: The Movie 3D, featuring cast members from the hit television series, was released in cinemas worldwide. In 2015, Nitro Circus announced a partnership with NBC Sports Ventures. The multi-year strategic alliance will feature TV specials and series programming airing nationally in the U.S. on NBC and NBCSN as well as streamed on NBC Sports Live Extra. The inaugural Nitro World Games, a bold reinvention of action sports competition, will air in prime time on NBC on Saturday, July 16.

The TV show was transformed by action sports industry guru, now current CEO, Michael Porra into a must-see live event in 2010, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek six years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold out shows in the United States, Canada, Europe, Australia, New Zealand, China, Japan, the Middle East and South Africa. After close to 100 shows globally in 2015 and with a packed 2016 touring schedule visiting even more cities, Nitro Circus is clearly the world’s most successful action sports touring brand.

About Tech 4 Kids:
Tech 4 Kids is a global marketer of trend-driven, innovative and educational toys for today’s kids. The company has a passion for developing meaningful play ex

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