The idea for GRACEDBYGRIT was conceived during a run between two entrepreneurs, Kimberly Caccavo and her run and swim coach, Kate Nowlan. That’s us. We talked about the overwhelming lack of choice in the market for high performance, flattering workout gear for women, especially the kind designed for running and watersports. Our friends agreed. There was a need for women’s athletic apparel that not only performed at an exceptional level, but was also designed in a flattering, attractive, and unique way.
So we put our heads together and designed clothing that made sense for land and sea, and for athletic women. Next, we had to come up with a name. We thought about what it was that we had in common. We had each experienced a major life event that forced us to learn what we were truly made of. Every woman has a gritty moment that could make or break her. Every woman has experienced hardship and troubled times. It is how we make it through those moments that define us. It’s realizing that grit is often what gives us grace. We have both been GRACEDBYGRIT.
We hope that when you wear GRACEDBYGRIT, you will be inspired to feel confident and motivated to be active. We understand what it takes to be a woman. We celebrate the strength behind every woman’s story.