Buff, Inc

Buff, Inc - Santa Rosa ,California

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buff® history

It all began in 1991 on a bike. 

Charged with a passion for motorcycles, our founder, Joan Rojas, sought to find a solution to keep his neck and head protected on his cross-country rides. Plucking from his knowledge of tubular knitting, he churned out the first BUFF® headwear product, focusing on supreme craftsmanship, and tested it as he traveled the length of the Pyrenees. BUFF® , short for bufanda, which means “scarf” in Spanish, was born. 

Partnering with superior manufacturers of raw materials, over the past 20 years, BUFF® has premiered and innovated the tubular headwear category. Our company-owned factory, which is located downstairs of our headquarters in Spain, allows us to ensure that, start to finish, excellence is built into every product. 

Today, just as then, BUFF® headwear is a product built on this ethos of quality; it’s in the marrow of our company. 




  • 133 Aviation Blvd
    Santa Rosa California 95403
    United States