Altra wasn’t started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, elite athletes and running store managers, wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promoting high-impact landing and narrow toe boxes which squeezed the toes out of their natural position. What began as experimental shoe alterations has transformed into the only shoe company to provide a cushioned Zero Drop™ platform and FootShape™ toe box. This innovative combo promotes low-impact technique and allows your feet to remain in a natural, relaxed position across every terrain. We are runners like you who strive to improve the running experience and encourage people to get into running. Our mission is to help every runner realize that with proper technique and a comfortable run, there are Zero Limits to what they can accomplish.