Our company dates back to the roots of cycling. Founded in 1866, Brooks England manufactures and sells bicycle saddles, bags and other components and accessories. In 2002, the company became part of the Selle Royal Group, one of the most successful companies of the cycling industry. Since the acquisition, Brooks England kept the factory in Birmingham, but relocated Marketing and Sales management in Italy at the general headquarters of the group. In the last few years we have re-launched the brand and expanded the product range to appeal to a new breed of more fashion-conscious cyclist. Recently we developed a multichannel distribution strategy to market our products not only to the top bicycle dealers, but also to outdoor retail specialists and fashion shops.