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DYNAFIT Partners with New Sales Reps to Support Growth in Three Territories

Boulder, Colo. (Jan. 6, 2017) – DYNAFIT, the athletic mountain brand dedicated to delivering the best equipment and apparel for athletes to move fast and light in the mountains, announces the hire of three new sales representatives, effective immediately.

In the Pacific Northwest, DYNAFIT has appointed Thomas and Abby Seymour of Seymour Sales Group out of Bend, Oregon to service the growing territory. The husband-wife sales agency brings 15 years of collective knowledge, specializing in lifestyle, outdoor and active sports distribution channels.

“We pride ourselves in putting what we sell to good use,” says Seymour. “We truly embody the brand values of DYNAFIT on both a personal and professional level and are very excited to help realize the fantastic potential awaiting the DYNAFIT and Pomoca brands.”

Rick Randall from Breakaway Reps will assist with DYNAFIT sales in New England, and will also represent DYNAFIT fall/winter products and Pomoca in the Mid-Atlantic territory. Randall comes from a very diversified background with abundant experience in sales management, business development, marketing and consulting, and is supported by New Hampshire based associate rep Kelly Thomson.

Additionally, Dan Sims, Principle at DS Specialty Sports, will be representing DYNAFIT’s spring / summer offerings in the Mid-Atlantic, covering New York, New Jersey, Pennsylvania and Delaware. Sims began his independent sales agency in the cycling industry in 1989 and has since represented numerous brands across many channels including run, cycling, outdoor and ski.

“The three new additions to our national sales force brings an outstanding amount of collective experience, knowledge, relationships and positivity to our brands,” says Ross Herr, DYNAFIT’s North American Sales Manager. “We are thrilled to welcome Thomas, Rick and Dan to our team and look forward to all their momentum in such important territories for DYNAFIT.”

For more information about DYNAFIT, please visit www.dynafit.com.">www.dynafit.com.

About Dynafit:

As the athletic mountain brand, DYNAFIT knows no compromise and is dedicated to delivering the best equipment and apparel for mountain athletes wanting to move fast and light in the mountain. Since the advent of the revolutionary “Low Tech” ski mountaineering binding over thirty years ago, DYNAFIT has been committed to developing the lightest and fastest most reliable gear for human-powered alpine pursuits in all season, enabling its customers to define and reach their Mountopia, DYNAFIT North America is park of Salewa North America, a subsidiary of the Oberalp Group, a family-owned business with global operations, specializing in premium outdoor consumer products. Boulder-based Salewa North American manages the USA/Canada sales, marketing, operations, distribution and customer service functions for the Salewa brand along with DYNAFIT (based in Munich, Germany), Pomoca (based in Aubonne, Switzerland), and rock climbing brand Wild Country (based in Tideswell, U.K.) www.dynafit.com

Home Page / Dynafit Official Website

Dynafit provides ski mountaineers and runners with innovative and high quality footwear, apparel and equipment: skis, bindings, backpacks, shoes  and much more.

Elan Skis Taps White Cloud Communication to Lead Public Relations

Begunje, Slovenia – Elan Skis, dedicated to handcrafting skis in the Alps for over 70 years, announced today its partnership with White Cloud Communication, a boutique communication firm specializing in active lifestyle, outdoors, adventure and winter sports, to manage its public relations and communication strategy.

The partnership with White Cloud kicks off a benchmark year for Elan set forth by a fresh new approach to branding and marketing initiated by the recently appointed director of brand development and managing director of North America, Jeff Mechura. Effectively immediately, White Cloud will be working closely with Elan to amplify the DNA of the brand and the momentum of the product bringing untraditional design concepts to the All-Mountain Amphibio and Big Mountain Ripstick collections.

“It is an extremely exciting time for Elan; the rich heritage, compelling new product and spirit for the skiing lifestyle provide the brand a strong platform for White Cloud to help position and tell the Elan story to a broader audience,” says Mechura. “The industry experience and relationships cultivated by White Cloud are genuine, driven by a clear passion for skiing.”

White Cloud Communication shares Elan’s excitement for this brand new partnership.

“As we head into the ski season and the winter sports trade show cycle, we couldn’t be more fired up to hit the ground running with Elan,” says White Cloud Founder, Cassie Abel. “ The opportunity to roll out an innovative new product line in addition to supporting a reinvigorating marketing program, presents us with so much potential to express Elan’s authenticity.”

Moving forward all Elan media inquiries can be sent to MJ Carroll: whitecloudcommunication.com.">[email protected].

About Elan
Handcrafting skis in a state of the art factory outside of Bled, Slovenia for the last 70 years, Elan is trusted by skiers around the world for providing exceptional equipment. Earning praise year after year in test results and design awards, the innovative product manufactured is a reflection of the brand’s heritage and dedication to not just building skis, but BETTER skis to produce lifetime experiences in the mountains. For more information, please visit: https://www.elanskis.com/en/

About White Cloud Communication
Sun Valley, ID based White Cloud Communication is a boutique communication firm dedicated to delivering world-class communication strategy, public relations services within the outdoor, adventure, and active lifestyle space. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversations or deliver message to the masses with an authentic voice. White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit whitecloudcommunication.com.

White Cloud Communication

Outdoor, Active Lifestyle, Action Sports, Travel and Destination Public Relations and Marketing Services