The more ground a message covers, the better. Unless, that is, it isn't hitting its target with clarity and integrity intact. Think about it: as brand and product messages pass from manufacturer to retailer to retail salesperson to consumer, there are countless opportunities for signal degradation (just like the telephone game you played as a kid). Through a proprietary online training platform, Sparc ensures that the message consumers receive is the one they were meant to hear. Dig in to learn more about how Sparc training specifically benefits Manufacturers, Retailers and Retail Salespeople.