Reef was born in 1984 out of an ideal by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love for surf travel and adventure, and a passion to create a high-quality active lifestyle sandal. Over 30 years later, the company is the beach lifestyle leader that lives by the "Fun, Freedom and Spirit of the beach" mentality. That mentality draws on the spirit of the beach lover to offer casual lifestyle footwear and apparel that combines function and fashion for life and a “beach state of mind”. Prioritizing comfort, technology and eco-based materials, Reef continually delivers instant comfort, style, and versatility for the beach lifestyle and outdoor-minded consumer. As an organization, Reef is comprised of a diverse group of surfers, artists, and innovators all driven by the same passion and relentless spirit of our founders. It’s that same spirit that attracts some of the greatest surf legends, like Mick Fanning, Rob Machado and Taylor Knox to be not only our Ambassadors, but our friends and partners in bringing unparalleled product to life. As an industry leader, Reef is committed to setting the standard for socially responsible innovation and humanitarian outreach. Our materials are less toxic and produce less environmental waste throughout their entire lifecycle, and our WeHeart program encourages employees and brand advocates to give back to local and global causes to help people in need. Start your journey at REEF.