Born in 1973, arena has created technical swim and water-wear products for competitive, fitness, and recreational swimmers worldwide, and is universally recognized as one of the premium brands of technical swimwear and equipment. Over the last 45 years, arena has developed strong expertise in creating best-in-class products with particular focus on the sport of competitive swimming, while also expanding into leisure and beach wear. Today the arena brand has a presence in 116 countries around the globe. arena’s ties to the world of sport, and swimming in particular, are reinforced through sponsoring activities at different levels, including governing bodies, national federations, NCAA universities, individual athletes and USAS year-round swimming teams and clubs. In a historic agreement signed in early 2014, arena became a principal sponsor and technical partner of the swimming world’s governing body, FINA (Federation Internationale de Natation). In addition, arena is technical sponsor and official supplier to many swimming federations and is currently the Exclusive Outfitter of the USA Swimming National Team.