Global Brands Group - Sports & Lifestyle
 

Global Brands Group - Sports & Lifestyle - Boulder ,Colorado

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As the Boulder, CO based Sports and Lifestyle division of Global Brands Group, GBG SAL was created to IMPACT THE WORLD WITH BRANDS PEOPLE LOVE.

About the Company

For 40 years Spyder has been the world’s leading performance ski brand. Continually at the forefront of merging fashion and function for the elite US Ski team to generations of weekend warriors. As we look towards the future Spyder will become the cornerstone brand of the newly created Global Brands Group (GBG) Sports and Lifestyle Division based in Boulder, Colorado. Listed on the HK stock exchange GBG is a strategic partner to the world’s leading sourcing company, LI & Fung.

Recent additions to the portfolio include Dakine and Saga. Based in Hood River Oregon, Dakine is a multifaceted brand with deep roots in biking, surfing, kite boarding, skiing and snowboarding. A licensing partnership with Dakine and GBG will provide growth opportunities and areas for overall global brand recognition. Recently acquired Saga outerwear has been a staple brand in the freeskiing community since 2005. With unique and compelling outerwear designs year after year, we are excited to welcome the brand into the family.

About the Culture:

Pooling our collective internal energy and engaging with our external partners to fuel disruptive product and marketing actions is our daily mindset. “Innovation Through Strategic Partnerships” is our mantra and this is made that much easier by our partnerships with industry leading suppliers Gore, Primaloft, Avra and D30.

Being based in Boulder, Colorado is a good start. With more than 10 world class ski resorts all within three hours’ drive, and the closest 40 mins away, it is a winter sports paradise. If you lean towards the summer sports and activities, we are also a stone’s throw from some of the best MTB riding in the US. We pride ourselves on being connected to the cultures we represent, and our location makes this an easy mandate to follow.

Sustainability is a core value for our company, and we are an active and supportive partner of Protect Our winters (POW).

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Contact Information for Global Brands Group - Sports & Lifestyle

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  • 4725 Walnut Ave.
    Boulder Colorado 80301
    United States