bobi Los Angeles was founded in 2006, and started as a simple line of long layering tanks and contemporary t-shirts. The fine luxury jersey that conforms to the body and the beautiful garment dye colors made it an instant hit among the fashion community, including top celebrities, prestigious department stores and online retailers, and contemporary boutiques worldwide. Effortless, comfortable, casual luxury is the foundation of the brand. It incorporates only the finest fabrics and unique color stories with timeless designs and superb craftsmanship. The brand now consists of five seasonal collections per year incorporating cool and edgy styles, with best selling fashion basics offered year round that reflect the California lifestyle of the brand.