Merchandising: The Art of Building and Selling Profitable Assortments
Date: February 15-16, 2018
Day and Time: Thursday and Friday, 8:00 a.m.-5:00 p.m.
Location: UO Lundquist College of Business Portland, 109 NW Naito Parkway, Portland, OR 97209
Presenter/Instructor(s): Sue Parham
Registration Deadline: 02/14/2018
Description: Through simulation and industry speakers, you will learn best practices that connect profitability to all pipeline decisions. It’s the perfect workshop to take your product merchandising knowledge to the next level.
In two days, you’ll learn the following skills:
How to create a product plan that will enhance the brand and grow retail profitability
How to create assortments that communicate the brand story throughout the go-to-market process and at retail
How to leverage historical data and consumer insights to connect analysis to product strategy
How to lay the groundwork for profitable assortments and align strategies throughout the pipeline to achieve goals
How to build assortments using strategies that merge the artistic qualities of the right brain with the logical nature of the left brain
How to analyze product sales data and other available levers to boost wholesale and retail performance
Who should attend? Product designers; line, retail, and sales managers and representatives; marketers; inventory planners; and merchandisers. Others interested in merchandising excellence
Note: Program includes all course materials and books. Coffee, lunch, and refreshments will be provided throughout each day.
Contact firstname.lastname@example.org 503-412-3777