Summer Executive Leadership Program-Week 1 Consumer Branding And Insights

Summer Executive Certificate Program

Week 1 Consumer Insights and Branding

Earn an executive education certificate in sports product leadership. The University of Oregon has partnered with the sports product industry’s best to offer world-class educational opportunities. We are now offering the best of our 18-month Master’s program in a fast, convenient, in-depth four-week executive education certificate.

• Summer intensive program for experienced sports product industry executives.
• Class of 20–30 executives from companies around the world.
• Focuses on the complete life cycle, including innovation, sustainability, merchandising, e-commerce, brand marketing, and leadership.
• Combines classroom, discussion and hands-on projects.
• Accelerates product management and leadership skills.
• Learn from international leaders both inside and outside the industry.
• Improve cross-cultural business strategies and opportunities.

Week 1: Consumer Insights and Branding

• Hands-on experience identifying consumer insights in marketing.
• Branding new product and brands to connect with consumer targets
• Human physiology and performance innovation
• Design thinking to shepherd the product process and business goals

Note: Program includes all course materials and books. Breakfast, lunch, and refreshments will be provided throughout each day.